Höveler – CMS system, AJAX filtering, product catalog and integrations

Comprehensive website and advanced product catalog implementation for one of the largest horse feed manufacturers in Europe.

Project Description

For the Höveler brand, I completed the full implementation of a modern website based on WordPress and a dedicated catalog system. The project included coding pre-built graphic designs, creating a flexible content architecture, and implementing an advanced product filtering module using AJAX and JavaScript technology, which enables dynamic sorting and browsing without page reloading.

My responsibilities also included performance optimization, security improvements, implementation of SEO best practices, and server environment configuration and production publishing. The system was fully integrated with the store’s backend and adapted for easy expansion and future updates.

Scope of work:

  • Graphic design coding (HTML, CSS, JS, RWD)
  • WordPress implementation and CMS configuration
  • Creation of a dynamic product catalog (AJAX, JS, PHP)
  • Development of information architecture and content structure
  • Performance optimization (caching, minification, compression, query structure)
  • SEO optimization and implementation of structured data
  • Integration with the store’s backend
  • Implementation, server configuration, and security
  • Project testing and stabilization

Technologies

HTML5, CSS3 (RWD), Bootstrap, JavaScript, AJAX, PHP, MySQL, WordPress, Custom Plugins, Server Optimization, Technical SEO

See other projects